Simple Chart Example

A funnel chart is used to show streamlined data; each slice in the funnel represents a process that has filtered out data. The last funnel bears the value that is the final result of the entire procedure.

In this section, you will be shown how you can create a simple funnel chart.

Creating a Simple Funnel Chart

For our example, we will create a funnel chart that shows the purchase-conversion analysis; it will filter out data to finally show how many people, who visited the website, actually ended up purchasing something from the website.

To create a funnel chart, you will need to define the data to be represented on the chart. For our example, this data is shown in the table below:

Process Number of People
Unique Website Visits 1,460,000
Programme Details Section Visits 930,000
Attempts to Register 540,000
Successful Registrations 210,000
Logged In 190,000
Purchased on Introductory Offers 120,000

A funnel chart created to show the above purchase-conversion analysis looks like this:

FusionCharts should load here..

Given below is a brief description of the attributes used to create a simple funnel chart:

Attribute Name Description
value It is used to show the numerical value for the data represented by a funnel slice. For example, for the slice representing the "Attempts to Register" process, the value will be 540, 000. This attribute belongs to the data object.
label It is used to specify the label to be be rendered for a funnel slice, e.g. “Unique Website Visits”. This attribute belongs to the data object.

The data structure needed to create a simple funnel chart is given below:


There! You have now seen how you can create a simple funnel chart.